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CLAIRE RICH – CREATIVE LEADER

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visionary. storyteller.
creator. innovator.

BRINGING IT ALL TOGETHER.

Claire Rich is a creative leader with over 30 years of experience from Dallas, Texas. She is currently the Head of Global Product Design for MICHELE watches, and Skagen Watches & Jewelry.

THE PROCESS

it all starts

with a story

A 360 degree approach from start to finish across all channels that brands touch to tell a cohesive, beautiful, compelling and elevated story.

PROCESS

CAMPAIGNS

full service creative direction including

research • story concepting • product design •

shoot & styling direction • art & photo direction

CREATING A COHESIVE EXPERIENCE

PRODUCT LAUNCH 2025

skagen watches and jewelry

Introducing new blush tones and

modern rose quartz designs to signature

mother-of-pearl and refreshed looks on

bestselling watches.

2023 CAMPAIGN

into the garden

Come into the garden with MICHELE for a golden afternoon.

ENTER THE GARDEN

WORK

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2022 CAMPAIGN

beyond the sea

Ride the wave into optimistic times and celebrate those moments in life both big and small.

EXPLORE THE SHORE

2021 CAMPAIGN

the countryside

Escape to the countryside and into a story of timelessness & longevity in a fast-paced world.

FROLIC IN THE FIELDS

PRODUCT LAUNCHES 2022 - 2025

kendra scott

An iconic jewelry brand product launch

in a new category - watches.

2020 CAMPAIGN

blue skies

Breathe in the sea air and be inspired by the feeling of new beginnings.

DISCOVER ALYS BEACH

BRAND DEVELOPMENT

michele brandbook

Crafting the voice, vision, and experience that makes MICHELE unlike any other.

ELEVATING BRANDS

Leading in product design for Fossil Group.

CLICK ON AN IMAGE BELOW TO DISCOVER MORE

TRENDS

FEATURED CLIENTS

Over 25+ years experience with major brands and

names in luxury, fashion, sports and entertainment.

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